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AGE OF ADDICTION: HOW BAD HABITS BECAME BIG BUSINESS

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Publication Date: 
May 6, 2019
Format: 
Hardcover
ISBN: 
9780674737372
About This Item: 
Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.The Age of Addiction chronicles the triumph of "limbic capitalism, " the growing network of competitive businesses targeting the brain pathways responsible for feeling, motivation, and long-term memory We see its success in Steve Wynn's groundbreaking casinos and Purdue Pharma's pain pills, in McDonald's engineered burgers and Tencent video games from China All capitalize on the ancient quest to discover, cultivate, and refine new and habituating pleasures The business of satisfying desire assumed a more sinister aspect with the rise of long-distance trade, plantation slavery, anonymous cities, large corporations, and sophisticated marketing Multinational industries, often with the help of complicit governments and criminal organizations, have multiplied and cheapened seductive forms of brain reward, from junk food to pornography The internet has brought new addictions
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