Graphic Design, Typograph

Known for its deft stunt-like movements, 'kung fu' is a form of Chinese martial arts that originally referred to any study requiring patience, energy, and time to complete. Over the last few decades, it has exploded in mainstream culture, due to its influence and appearances on Western screens, as well as the proliferation and growing interest in Eastern cinema.

From the iconic 1964 Olympics poster by Yusaku Kamekura to the psychedelic posters of Tadanori Yokoo, Japan has made its way to the forefront of impactful and effective graphic and poster design since its post-war days. Fast forwarding to the Reiwa era, the Japanese graphic design scene has continued to evolve in terms of design values and aesthetics.

いま見て、なお新しい。昭和初期、「デザイン」前夜の最先端。看板、ディスプレイ、街頭装飾、創作文字...200点を超える貴重な資料を一挙収録。本書では、日本の都市が大きく変貌を遂げた大正後期から昭和初期、いわゆる「昭和モダン」と呼ばれた時代の看板や街頭装飾、ショーウインドーのデザインを約200点紹介します。カフェやバー、フルーツパーラー、洋品店などが立ち並び、都市文化が花ひらくなか、看板や街灯装飾などは、街並みの一部ともいえる重要な要素でした。デザイナーのパイオニアといえる当時の表現者たちのアイデア、魅力溢れる多彩なデザインの世界をお楽しみください。●掲載例看板のデザイン売出し街頭装飾ショーウインドー店舗・店内

A history of design teaching from the mid-1950s to the mid-1990s told through essays, interviews, remembrances, and primary materials. With contributions by more than forty of the most influential voices in art, architecture, and design, After the Bauhaus, Before the Internet traces a history of design teaching from the mid-1950s to the mid-1990s through essays, interviews, and p