Written by Felton, George
Part 1, Strategies, operates on the premise that the idea beneath an ad s surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic analysis into specific advertising objectives.
Written by Frédéric Claquin
Representing countries as far-reaching and distinct as Italy, the Netherlands, Japan, Austria, Guatemala, and the United States (to name a few), the 34 international artists featured in this collection reveal the richness and diversity of contemporary graphic arts.
Written by Potter, Beatrix
2016 marks the 150th birthday of Beatrix Potter, making it the perfect time to pay tribute to the beloved author/illustrator with ACelebration of Beatrix Potter!
Written by Lehman, Roger
E > Return on Experience will be comfortable on the shelves of designers and artists and equally comfortable for business leaders and educators. It reflects the fundamental belief that design is integral to everything we do. That all human existence has been a result of a progression of successful design outcomes.
This is the second in Gensler s Research Catalogue series, and the first to be made available for public sale. Volume 1 received significant praise from academic, business, and design audiences both for the insights it contained and for its design.
Written by Abbott, Erin Austen
This is the ultimate tell-all, show-all guide to making a living by making things. Featuring 25 profiles of illustrators, jewelry designers, ceramicists, painters, clothing designers, and printmakers, How to Make It provides a behind-the-scenes look at the daily rituals and best practices that keep these creative entrepreneurs on track.
Written by Paulo, Joaquim
Vinyl mania: The greatest in Jazz LP art Part design history, part trip down musical memory lane, this anthology of Jazz album artwork is above all atreasure trove of creative and cultural inspiration.
Written by Carlton Books
An enthralling overview of the astonishing artistic skill of the leading lifestyle illustrators of the period, Lifestyle Illustration of the 1950s reveals the changing social aspirations of the post-war generation and their growing optimism for the future.
Written by Carlton Books
Lifestyle Illustration of the 1960s is a glorious celebration of the Swinging Sixties a groundbreaking decade heralding a new creativity, freedom and liberation. This lavishly illustrated book surveys how those years were depicted by illustrators for some of the UK's best-selling magazines. Lifestyle Illustration of the 1960s is a stunning survey of magazine artwork from the Sixties.