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GOOD PROFIT: HOW CREATING VALUE FOR OTHERS BUILT ONE OF THE WORLD'S MOST SUCCESSFUL COMPANIES

GOOD PROFIT: HOW CREATING VALUE FOR OTHERS BUILT ONE OF THE WORLD'S MOST SUCCESSFUL COMPANIES
Publication Date: 
October 1, 2015
Format: 
Hardcover
Publisher: 
Trim Size: 
9.56in. x 6.5in. x 1in.
ISBN: 
9781101904138
About This Item: 
Koch's name may not be on your stain-resistant carpet, stretch denim jeans, the connectors in your smart phone, or your baby's ultra-absorbent diapers but it makes them all. And Koch's Market-Based ManagementR system is what drives these innovations and many more. Based on five decades of interdisciplinary studies, experimental discovery, and practical implementation across Koch businesses worldwide, the core objective of MBM is to generate good profit. Good profit results from products and services that customers vote for freely with their dollars, products that improve people's lives. It results from a culture where employees are empowered to act entrepreneurially to discover customers' preferences and the best ways to satisfy them. Good profit is what follows when long-term value is created for customers, employees, shareholders, and society. Here, drawing on revealing, honest, and previously untold stories from his nearly six decades in business, Koch walks the reader through the five dimensions of MBM to show how to apply its framework to generate more good profit in any business, industry, or organization of any size. Readers will learn how to
$28.00
Binding: 
Hardcover

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