IDENTITY: CHERMAYEFF & GEISMAR & HAVIV

09/17/2018 - 6:00pm

Seminal New York design firm Chermayeff & Geismar & Haviv, founded by Tom Geismar and Ivan Chermayeff, has designed countless brand logos that have become indelible parts of American visual culture: the Chase Bank octagon, the NBC peacock, the PBS faces, the red Mobil O, the Smithsonian sun and many more. Still at the forefront today with the addition of partner Sagi Haviv, the firm has more recently designed logos and identities for the Library of Congress and Harvard University Press.

Identity: Chermayeff & Geismar & Haviv presents 60 years of the firm's work in a gorgeous, oversized volume, featuring interviews with the firm's partners alongside contributions from Alexandra Lange, Milton Glaser, John Maeda and Roman Mars. The cover, designed by the partners, is a work of art in its own right--a new design constructed out of the firm's 30 most influential logos, silkscreened on a textured canvas cover.

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