Price
$80.00
Available for Pre-Order
ELEMENTS OF BRAND DESIGN
$80.00
Available for Pre-Order
Description
Form, color, and typography--in addition to values and vision--can make or break a brand. Starting with a text by Pentagram's Paula Scher and Michael Bierut, this book explores the graphic elements in 100 case studies of renowned trademarks. Thanks to clever branding, the likes of BMW, Burger King, and Uniqlo have become desirable in their own right.
Description
Form, color, and typography--in addition to values and vision--can make or break a brand. Starting with a text by Pentagram's Paula Scher and Michael Bierut, this book explores the graphic elements in 100 case studies of renowned trademarks. Thanks to clever branding, the likes of BMW, Burger King, and Uniqlo have become desirable in their own right.
ISBN
9783836599788
Publisher
Publication Date
June 29, 2026
Binding
Hardcover
Item Condition
New
Language
Multiple Languages
Pages
496
Keywords
Design | Graphic Arts | Branding & Logo Design
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