Price
$80.00
Available In Stock
Form, color, and typography--alongside values and vision--can make or break a brand. Framed by an interview with Pentagram's Paula Scher and Michael Bierut, this book explores the design elements of renowned corporations in 110 case studies. Thanks to clever branding, the likes of Nike, Burger King and Uniqlo have become desirable in their own right.
Elements of Brand Design
$80.00
Available In Stock
Description
Form, color, and typography--alongside values and vision--can make or break a brand. Framed by an interview with Pentagram's Paula Scher and Michael Bierut, this book explores the design elements of renowned corporations in 110 case studies. Thanks to clever branding, the likes of Nike, Burger King and Uniqlo have become desirable in their own right.
Description
Form, color, and typography--alongside values and vision--can make or break a brand. Framed by an interview with Pentagram's Paula Scher and Michael Bierut, this book explores the design elements of renowned corporations in 110 case studies. Thanks to clever branding, the likes of Nike, Burger King and Uniqlo have become desirable in their own right.
ISBN
9783836599788
Publisher
Publication Date
June 29, 2026
Binding
Hardcover
Item Condition
New
Language
Multiple Languages
Pages
496
Series
Unknown
Keywords
Design | Graphic Arts | Branding & Logo Design; Design | History & Criticism
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