Fashion Promotion: Building a Brand Through Marketing and Communication

This "guide to promoting a brand ... addresses the new ways in which brands engage with customers through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR, and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand--large or small--can embrace the opportunities brought about by developments in digital communication"--