Typography Design and Application in Branding

- Presents a process-based approach to help beginners know the importance of font in brand design - A comprehensive visual collection of business cases provides readers a wealth of exercise materials. Foundational concepts and techniques along with references of VI design teach readers how to choose the appropriate fonts for different type of companies This book focuses on typography in branding and explains in detail the basic techniques of typography - stroke design and typeface graphic - in an easy-to-follow format. With more than 50 commercial examples, selected from the work of world-renowned designers, this book is suitable for those involved in brand design, as well as for those new to type design. From logo to slogan, to visual identity design, unlock the mystery of font design with Typography Design and Application in Branding.